Founding partner in “Linking Ideas”, a strategic communication agency. A journalist, working for different media and organiser of events of all kinds.
She has over 20 years' experience in the consulting sector, in the fields of Institutional and Management Strategic Communication, Institutional Relations, Innovation and Transformation.
In the area of business communication, she has advised Basque companies, management teams and institutions on an ongoing basis, setting up dissemination, organisation and business transformation projects for them. The specialist areas in which she has worked in this field include Corporate Social Responsibility, Internal and External Communication, Digital Transformation and the New Economy, Change Management and Gender Equality, among others.
In the technological-financial sphere, she ran Ide Labs, the RDI laboratory of IDE, Grupo Informática de Euskadi, a joint venture between Accenture and Kutxabank. In this organisation, she led innovation projects in financial and service concerns.
She works with several think tanks, firms and public institutions on the analysis, comparison and dissemination of alternatives for social and economic development: new business models, creative industries, management training, pursuing equality policies, executive digital literacy, competitiveness and social change, innovative territories, multilingual environments and so on.